August 6, 2017

A crazy back and forth game with two teams playing for their playoff lives saw 3's Company pull off the much needed, hard fought victory over the Killer 3's despite Stephen Jackson going off for 25 points.

3's Company was lead by Andre Owens who asked in the presser we...

August 6, 2017

3 Headed Monsters pulled off another victory to advance to 6-1 on the inagural BIG3 season over the struggling Ball Hogs who fall to 1-6. 3 Headed Monsters ran a beautiful P&R from Mahmoud Abdul-Rauf & Kwame Brown but were lead by Rashard Lewis's 17 points and 11 Rebou...

August 6, 2017

48 Minutes is on site here for week 7 of the BIG3 in Lexington, Kentucky! Be sure to follow along as we give you updates throughout the day of games. If you want spoilers before the games go live tomorrow, we are your one stop shop.

Today's Schedule:

Game 1: 3 Head Monst...

August 4, 2017

One of 2017's most anticipated shoe releases hits the shelves tomorrow, as Air Jordan releases the White Cement V to the public. 

This shoe has had a few early releases the past few weeks on websites—such as jimmyjazz.com, amongst others—while retailers s...

August 3, 2017

For the first time ever, the WNBA will be represented in a video game.

Late Thursday morning, the league's President, Lisa Borders announced, "We are delighted to collaborate and make history with EA as 'NBA Live 18' becomes the first video game to feature the WNBA's fu...

August 3, 2017

As far as signature sneakers go, many fans have begged Nike for the release of the "Air Zoom Generation" or as others call it, the "LeBron 1's."

Well look no further! This morning J23 IPhone App's twitter posted a color code that looks to be the same colorway for the sh...

August 3, 2017

While 2K Sports and the team at Visual Concepts continuously dominate the basketball market share with their near-impeccable NBA franchise, the WWE franchise, developed by Yuke's in partnership with Visual Concepts—despite running unopposed—has left a lot to be desired...

August 3, 2017

As the BIG3 gets ready to play at it's upcoming event in Lexington, KY this Sunday, 48 MINUTES (formerly known as the Corner 3) was fortunate enough to get an invitation to participate on the media conference call with hip hop legend Ice Cube, former NBA player Roger M...

August 2, 2017

"FIRST LOOK: Introducing the official Chicago Bulls @Nike Icon jersey, which will serve as our primary home uniform this season."

Today the Chicago Bulls were the latest NBA team to release their new Nike uniforms. The jerseys continue the nice touch with amount of cham...

August 2, 2017

Welcome to 48 MINUTES guys! We're super excited about the brand change and we're starting this shit off right. Our first special guest is none other than Tim Kitzrow, the voice behind the iconic 90's arcade classic, NBA Jam! Tim was a super nice guy during this intervi...

August 1, 2017

After a 2 year stint as a key role player for the World Champion Golden State Warriors, guard Ian Clark has signed with the New Orleans Pelicans on a one year deal. Clark, 26 will be added to a Pelicans bench who is trying to make a playoff run but will also be battlin...

August 1, 2017

As Nike takes over the NBA apparel license beginning with the 2017-18 NBA Season, teams are slowly beginning to unveil their new jerseys. So far we have seen new jersey's for the Indiana Pacers, Portland Trailblazers & the Charlotte Hornets. The latest to release their...

August 1, 2017

"Phil Jackson is out as president, but the franchise’s strategy hasn’t changed much. A stalemate has ensued as sources indicate Anthony only wishes to waive his no-trade clause to go to the Rockets. Not even Cleveland, which is in turmoil, is good enough for Anthony as...

August 1, 2017

As part of our re-launch, "Here Come the Young Guns" also went under a renovation! The 48 Minutes Network proudly presents to you, "Droppin' Balls with Tim and Ben" In this episode, Tim and Ben focus on the 1995 NBA Draft, which included the likes of Joe Smith, Antonio...

August 1, 2017

"Their feedback and participation are a big reason the franchise has reached its current heights. As the release date of NBA 2K18 nears, members of the custom-content sub group have already put plans in motion for a tool to help fans and creators of the created rosters...

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